Surrey CCC on strike with email

Surrey County Cricket Club has become the first team in the sport to adopt marketing automation technology for its communications activity. It is implementing the Informa email platform from Alchemetrics for all of its marketing emails and newsletters to customers and prospects.

Suzi Kent, head of marketing at Surrey County Cricket Club, said: “Email marketing is at the heart of our communications plan for 2010 and beyond as we seek to build more loyal and personal relationships with our customer base. Working with Alchemetrics to implement their email platform into our business is the first step in this very important process.”

Under the new deal, the club’s users will access the platform to broadcast personalised emails. SCCC currently sends up to 70,000 records per campaign. Alchemetrics is also working with the club to test visual content and to provide agency services, covering broadcasting, monitoring and reporting.

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