To remove dormant account data, the company has implemented PostCoder for Sage 50. As a result, 85 per cent of customers who have not purchased in the last 24 months have been eliminated.
Chris Richards, director at Whitehill Publishing, said: “We would have suffered from severe productivity problems had we not been able to remove records. We were holding onto them solely to save time should an old customer re-order from us. But with PostCoder.com’s software, we can now be assured that storing this information ourselves is no longer necessary as we can accurately complete address details automatically.”
Previously, the company held over 25,000 customer records, retaining all customer data to avoid manual re-entry at point of re-order. With a large number of single order customers, however, the finance database was becoming overcrowded leading to a reduction in operational processing speeds.
Postcoder for Sage 50 allows for rapid addressing, deduplication and deletion of these dormant accounts by matching against postcode. As well as removing latent data, the solution also enables the twenty to thirty new accounts opened each week to be processed more quickly.
“It is now very simple to locate and identify customers, making it easy and substantially faster to either create new accounts or re-set old accounts if needs be, both from the perspective of data entry completion and because the Sage system is now so much faster,” said Richards.