Mirror and Telegraph see highest rises in online readers in June

The Mirror and Telegraph saw notable rises in their numbers of unique browsers in June, according to ABC Electronic figures released today.


Mirror Group Digital reported a rise of 4.28% from May, taking its number of average daily unique browsers to 527,564. The Telegraph filed an increase of 3.49%, bringing its average daily unique browsers to 1,775,764.

The Mirror’s figures are thought to have been bolstered by record audiences to its standalone football site MirrorFootball.co.uk, which opened up the paper’s football archive to fans during the World Cup. The site claims it had almost 3m unique users during the tournament.

The Telegraph may be benefiting from The Times’ readers migrating to other titles as a result of the introduction of its paywall last month.

Mail Online, which this week reported a rise in digital revenues of 46% (nma.co.uk 28 July 2010), saw a less noticeable increase in average daily unique browsers in June of 1.77% from May. The site, which now features US-targeted content, had 2,485,431 unique browsers within the UK and 1,412,006 from other countries.

The Guardian was the only newspaper site to experience a decrease for June, with a 1.21% drop in average daily unique browsers from May, taking its figure to 2,036,449.

Last month, almost all online publishers experienced a significant rise in the number of average daily unique browsers as a result of General Election coverage (nma.co.uk 25 June 2010).

This story first appeared on newmediaage.co.uk

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