The new publication, due later this year, will celebrate the world of television and contain a broader mix of features including lifestyle as well as a revamped listings section.
The Sun’s associate editor, Jane Johnson, who launched Closer magazine and News of the World’s Fabulous magazine, is leading the project.
The Sun TV Mag was originally launched under the name Sun TV Super Guide in March 1991 and was renamed The TV Mag in October 1998.
TV listings magazines feature high in the Top 10 of actively purchased magazines in the six monthly ABC figures but it’s possible that The Sun is looking to capture some of this market and boost circulation as budget-conscious shoppers cut back on spending. The next ABCs are due on 12 August.
The Sun posted an average net circulation of 2.97m for June, up 1.5% on the previous month.