Virgin Atlantic flies high with new brand livery and identity

Virgin Atlantic Airways has created a new livery and brand identity for the airline that includes a larger Union Jack.

Virgin Atlantic Airways
Virgin Atlantic Airways

Among other changes, the iconic, flag carrying flying lady, who appears on all Virgin Atlantic aircraft, has been given a “subtle” cosmetic makeover and enhanced detailing and now flutters a larger Union Jack.

The design makes the planes more easily identifiable on landing and take off and new elements include the Virgin Atlantic name now appearing larger across the whole of the aircraft.

In addition, the undercarriage of the aircraft now features the new Virgin Atlantic logo in dark purple, making the aircraft more easily identifiable when taking off and landing. The winglets are now red with the Virgin script on the inner side and visible to passengers on board the plane.

It’s the first overhaul of the airline’s livery and design since 2005. The new design will be applied to all of the company’s 38 aircraft, signage, communications and advertising.

The new livery and logo have been developed by Johnson Banks, in collaboration with the in-house brand design team, based on branding guidelines devised by Circus.

Steve Ridgway, chief executive of Virgin Atlantic says:”We’re a dynamic and innovative British company and our new livery will really make us stand out from the crowd, both in the sky and on the ground at airports all over the world.

“Despite the most challenging economic conditions that we have encountered for some time, this is just one of many design projects that Virgin Atlantic has invested in.”

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here