Meerkat launches third mini-film for is launching the next phase of its television campaign starring meerkat character, Aleksandr.

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Called “Streets of Ambitiousness,” it is the third part of the meerkcat’s family history story and follows the Journey of Courageousness and Battle of Fearlessness ads.

The 60-second mini-film documents the “humble origins” of the fictitious meerkat comparison business, from a market stall to opening the first store,

It is set in early Russia and stars a host of new characters alongside Aleksandr and his usual sidekick Sergei.

The ad, which was created by VCCP, breaks on 1 August. It continues Aleksandr’s mission to highlight the difference between and

Mark Vile, marketing director, says: “This latest advert is the most exciting in the trilogy with a host of new characters being introduced. If fans were wondering how Aleksandr came to be the face of, the new advert will answer all their questions!”

rival comparison site GoCompare recently launched its second ad camapaign featuring opera singer character Gio Compario after his debut saw brand awareness leap by 450%.

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