Windows 7 boosts Microsoft profits by 48%
Joe FernandezMicrosoft has reported a 48% increase in profits of $4.52bn (£2.96bn) for the three months between April and June.
Month: July 2010
Nokia profits drop 31% during Q2
Ronan ShieldsNokia’s operating profit dropped 31% during the second quarter due to price competitions.
Vodafone stronger after restructuring
Joe FernandezVodafone has reported a 1.1% rise in group revenues for the first quarter, helped by its recent restructuring.
Royal Mail sell-off likely “in two to three years”
Joe FernandezRoyal Mail is likely to be partly or wholly privatised within two to three years.
Retailers must sharpen their double-edged digital swords
Marketing WeekAlex Johns, managing director at Brandnew, considers how retailers can make better use of digital opportunities. While High Street retailers have developed successful direct-to-consumer online operations, they of course remain committed to expensive premised businesses that must pay their way. It’s no secret that many are worried at the growing shopper behavioural trend that sees […]
Is the corporate website doomed (as we know it)?
Marketing WeekMatt Isherwood, digital manager at Balloon Dog, considers the future of corporate websites. Nowadays, where do you first turn to inform your choices about a purchase? Do you walk into a car showroom? Probably not. What about your local bank and those caring and happy staff that you’ve seen on the box? Didn’t think so. […]
Navigating the minefield of online privacy laws
Marketing WeekMalcolm Duckett, CEO of Magiq, considers how best to observe online privacy rules. For too long, confusion has shrouded the online privacy laws. Consumers are concerned about the risks of behavioural advertising and online behavioural tracking and unclear of any potential benefits, with a number of unscrupulous online practitioners fuelling this worry. There are two […]
IPA to influence creative industries forum
Joe FernandezThe Institute of Practitioners in Advertising (IPA) has joined the Confederation of British Industry (CBI).
It’s IP time
Marketing WeekMark Ralphs, partner at Worth, considers how digital agencies, should evolve their models to include the development of product and intellectual property. Digital agencies are being squeezed. By increased competition, and as social media and open source technologies eat away at the design and build work that sits at the heart of many agency models. […]
Has Coca-Cola lost control of its digital fires?
Joe FernandezIt’s been a bad week for the Coca-Cola Company digitally with offensive Facebook statuses leaving the brand red-faced and its digital agency in peril. Over the weekend, the company was forced to pull an internet promotion for Dr Pepper, after parents accused it of targeting children by using references to a notorious pornographic movie. What’s […]
Durex acquisition will grow RB’s emotional connection
Rosie BakerReckitt Benckiser’s (RB) acquisition of Durex brand owner SSL is a goodstrategic move although the brands are not an obvious fit, according tobrand experts.
Asda calls for a new deal on alcohol
Russell ParsonsAsda has become the first supermarket to introduce a minimum price for alcohol in a bid to help tackle misuse.
How to avoid being damaged in the blitz
Marketing WeekThere’s a fine line between confidence and arrogance and, in this post-recession climate, it’s important for marketers not to stray over that notional boundary.
Database goes into space
Marketing WeekData users wanting to analyse geospatial data within the same database as transactional and business information can now do so following a partnership between Teradata and ESRI. Advanced analytics to yield geospatial intelligence, such as drivetimes, can be carried out as part of the same process being used to identify which are the best shopper segments by store, for example.
Velux doubles online leads
Marketing WeekBuilding materials and home improvement brand Velux has achieved a doubling of its online lead generation through the introduction of an online proximity search tool. The company has implemented PostCoder.com Web Nearest to provide an enhanced user experience and lead generation via its website.