Wired launches digital outdoor campaign
Rosie BakerWired magazine is targeting travellers with a digital outdoor teaser campaign that makes use of its editorial content to drive traffic to its website.
Month: July 2010
P&G aiming for gold with Olympic partnership
Russell ParsonsProcter & Gamble (P&G) hopes its sponsorship of the Olympic Games will help its brands reach almost a billion new customers over the next five years. P&G global marketing and brand building officer Marc Pritchard tells Marketing Week how this will be achieved and how the partnership will be leveraged. The Gillette and Duracell maker […]
Mirror and Telegraph see highest rises in online readers in June
Gina LovettThe Mirror and Telegraph saw notable rises in their numbers of unique browsers in June, according to ABC Electronic figures released today.
Interpublic’s fortunes turned around by strong second quarter
Joe FernandezInterpublic Group, the parent company of McCann Erickson and Lowe Worldwide, has posted profits of £113m for the second quarter of 2010.
Metro Bank: Banking revolution or the emperor’s new clothes?
Marketing WeekMetro Bank opens its doors to the public today (29 July) with a promise to change the rules of retail banking. But will the bank’s first store in London kick-start the promised “British banking revolution”? Andy Jarvis, group account director at Billington Cartmell, visited Metro Bank’s first branch in Holborn for Marketing Week to find […]
Consumers love brands who love the cinema
MaryLou CostaFrom pre-trailer spots to co-branded advertising and on-pack promotions, brands have been tapping into consumers’ love of the cinema for years in the hope of transferring that love to the brand. Who doesn’t love going to the cinema? The experience offers so many memories – from summer holiday excursions with mum and dad, to keeping […]
Virgin Atlantic flies high with new brand livery and identity
Branwell JohnsonVirgin Atlantic Airways has created a new livery and brand identity for the airline that includes a larger Union Jack.
Health, wealth and happiness – week 35
Marketing WeekA strong rise in morale amongst women show they are feeling happier, healthier and wealthier than their male counterparts. By Doug Edmonds, managing director, 2CV
How it’s not just a case of ‘Ad A’ versus ‘Ad B’ when it comes to qualitative research
Marketing WeekComms Savvy research consultant Sue Burden reveals how consumer feedback can offer detailed emotional insights into a campaign beyond a ’yes or no’ response.
Frü appoints Chemistry for sweet promotion
Joe FernandezFrü, the fruity sister to chocolate dessert brand Gü, has appointed Chemistry Communications to handle its UK experiential account in the UK.
Publicis sees digital investment pay off
Branwell JohnsonPublicis Groupe, owner of Publicis, Saatchi & Saatchi and ZenithOptimedia, among other agency networks, has posted organic growth of 5.3% for the first half of the year.
Shell outpaces beleaguered BP
Russell ParsonsShell says profit almost doubled in the second quarter as the oil company benefited from corporate restructuring and higher prices for its fuel.
Specsavers targets kids with new ads
Rosie BakerSpecsavers is set to launch an ad campaign to promote its “improved and expanded” kids’ range.
The Sun plans overhauled TV weekly magazine
Branwell JohnsonThe Sun is planning a new weekly magazine which will replace The Sun TV Mag on Saturdays.
Frozen food heats up as Findus appoints agency
Rosie BakerFrozen food group Findus UK has appointed Grey London as its strategic and creative agency.