ISPs BT and TalkTalk are calling for a judicial review of the Digital Economy Act, saying the proposals to curb illegal file-sharing could harm “basic rights and freedoms”, according to the BBC.
The Co-operative is targeting a younger audience through a partnership with The British Music Experience at the O2.
Culture secretary Jeremy Hunt stressed that the media and creative industries were the “jewel in Britain’s economic crown” in his first speech to media luminaries since the formation of the coalition government.
The Government’s decision to ask the food and drink industry to help pay for the Change4Life anti-obesity initiative in exchange for no new regulation has been slammed as “totally unacceptable” by health charities, which predict that businesses will drag their feet on promoting health.
Nokia has had a long-standing dominance of the mobile market, but its recent decision to bolster its marketing team and change its advertising approach suggest the leading brand is on the defensive. So will the changes make a difference?
Times.co.uk is banking on the quality of its content and “influential audience” to make its paywall a success.
The Government has confirmed its commitment to a digital radio switchover but will not set a date for an analogue switch off.
Clear Channel Outdoor has appointed former BT marketer Matthew Dearden as its CEO.
The number of ads served to UK mobile users dropped 17% from the previous quarter in Q2 this year contrasting with a 61% global increase in ads served to mobile users according to ad network BuzzCity.
Middle aged men are responsible for a drop in morale this week. By Doug Edmonds, managing director, 2CV
James Layfield, managing director, The Lounge, reveals what tweens are really doing online and suggests ways brands can engage with this highly influential audience in the world of social media.
Web savvy SMEs dedicating large amounts of time and resources into an online marketing strategy could end up sharing their insights with their corporate counterparts – so indicate the results of an SME marketing survey carried out by B2 Group. In the survey, not only did 44% of respondees said they had online advertising strategies, […]
Associated British Foods, owners of clothing chain Primark and grocery brands including Twinings, Ryvita and Kingsmill, has reported a 13% increase in sales for the third quarter.
Channel 4 has kicked off a major ecommerce strategy with the launch of a beauty and fashion site that for the first time allows visitors to buy products via channel4.com.
Comic Relief is seeking an ad agency to promote celebrity chef Gordon Ramsay’s range of sauces, launched last year in partnership with the charity. The incumbent is Fallon.