Month: July 2010

PR’s not just spin, it’s brand management

Mark Choueke

With Tony Hayward now having been officially relieved of his duties as chief executive of BP, the crisis management plan and communications strategy at all our own businesses should be brought under some serious scrutiny. It is no accident that Aviva CMO Amanda Mackenzie has responsibility for PR, public affairs and internal communications incorporated into […]

Forget e-commerce; social commerce is where it’s at

Michael Nutley

Plans from Facebook that will enable users to buy products without leaving the site could have major implications for etailers. New buzz word ahoy! Yes, for those of you who have been eagerly awaiting the latest phrase with which to impress your less digitally inclined friends and colleagues, I give you: “social commerce”. As a […]

Umbro campaign

Q&A with Umbro marketing boss Trevor Cairns

Russell Parsons

England kit-maker Umbro has enjoyed a high-profile World Cup year despite the country’s early exit. Marketing director Trevor Cairns looks forward to how it can help England’s bid to host the World Cup, parent brand Nike, and its plans to become a “football culture” brand. MW: Parent company Nike has clearly identified growth in football […]