BSkyB’s marketing drive pushes revenue up
Russell ParsonsBSkyB’s marketing costs topped £1bn last year, helping drive revenue and customer numbers up.
BSkyB’s marketing costs topped £1bn last year, helping drive revenue and customer numbers up.
P&G is to launch a branded channel on YouTube as a hub to host videos about its beauty brands.
Cinema has managed to buck the trend of consumer cutbacks during this recession, but challenges still lie ahead which the industry could overcome by broadening its appeal beyond the core youth audience.
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
With Tony Hayward now having been officially relieved of his duties as chief executive of BP, the crisis management plan and communications strategy at all our own businesses should be brought under some serious scrutiny. It is no accident that Aviva CMO Amanda Mackenzie has responsibility for PR, public affairs and internal communications incorporated into […]
Last Sunday, GM announced plans to introduce a new car brand into the Chinese market. Baojun – which means “treasured horse” in Mandarin – will go on sale later this year.
Plans from Facebook that will enable users to buy products without leaving the site could have major implications for etailers. New buzz word ahoy! Yes, for those of you who have been eagerly awaiting the latest phrase with which to impress your less digitally inclined friends and colleagues, I give you: “social commerce”. As a […]
Burger King and Nectar are two of the brands teaming up with Warner Bros. UK to leverage the film Cats & Dogs: The Revenge of Kitty Galore.
Absolute Radio will use its exclusive Premier League commentary rights to increase awareness of its radio brands and boost listenership outside its South East stronghold.
England kit-maker Umbro has enjoyed a high-profile World Cup year despite the country’s early exit. Marketing director Trevor Cairns looks forward to how it can help England’s bid to host the World Cup, parent brand Nike, and its plans to become a “football culture” brand. MW: Parent company Nike has clearly identified growth in football […]
Ofcom has decided to press ahead with removing the television airtime sales rules following consultation with the industry.
Procter & Gamble has confirmed a 10-year global sponsorship of the Olympic Games, and plans to leverage it across brands including Pampers and Ariel.
Nissan is pushing its credentials as a ’crossover’ car manufacturer in a new campaign that incorporates digital media and live street art.
Virgin Media’s marketing drive has shown signs of paying off with customers added across all of its services in the second quarter.