Friends of the Earth appoints new fundraising chief
Rosie BakerFriends of the Earth (FOE) has appointed a new director of fundraising, communications and activism to bring in new supporters and drive the charity’s political agenda.
Month: July 2010
Mongoose takes on Cobra for Indian beer dominance
Russell ParsonsWells and Young’s is taking on Cobra with the launch of Indian beer brand Mongoose.
Starbucks takes ready brew coffee into supermarkets
Joe FernandezStarbucks Coffee Company is unveiling a major marketing push to support the launch of its Via Ready Brew coffee in Tesco stores throughout the UK.
Usher and A-team urge Brits to drink milk
Pitch reporterChart-topping RnB singer Usher and the stars of The A-Team film are the latest celebrities to promote British milk.
Fading star on the road to recovery
Marketing WeekMercedes-Benz hopes its ’the best or nothing’ brand repositioning will help the struggling automotive giant attract younger, affluent consumers and meet an ambitious 1.5 million unit sales target. By Guy Bird
Case study – Metro Bank
Marketing WeekTax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. Find out how new high street bank, Metro Bank, hopes to outshine its rivals below.
Case study – Barbie
Marketing WeekTax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. Learn more about the international doll icon, Barbie, in our Mattel case study below.
Case study – The Co-operative Group
Marketing WeekTax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. Find out how The Co-operative Group plans to stay relevant in the retail sector below.
The future of retailing is here
Lucy HandleyTax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems.
Driving value from the single customer view
Marketing WeekBringing all your data together in a single customer view or single marketing view is a Herculean task for many organisations. Do those who have begun the process believe they are about to reap the rewards for their efforts? Morag Cuddeford-Jones reports.
Extracting value from a wealth of raw online data
Marketing WeekSocial media has opened many new streams of information for brands, but technology is only valuable if it is married to solid research methodology.
Brand experience is right retail strategy
Ruth MortimerThis week, I had breakfast with Angus Thirlwell, chief executive of retail brand Hotel Chocolat. While our chocolate-themed snacks might not have been the healthiest experience for my body at 8.30am, we both had something more important on our minds – how to get the brand experience right for the customer. It’s ambitious, experience-obsessed businesses […]
Don’t forget the first rule of marketing…
Marketing WeekFord is to begin selling its new cars online. This announcement met with predictable scepticism by the many dinosaurs in the motor trade, but I fear it is they who’ll be heading for the scrapyard if they refuse to move with the times.
Ex-Army’s Bainbridge in sudden exit from RBS
Marketing WeekFormer British Army marketing chief Mark Bainbridge has left his recruitment marketing role at the Royal Bank of Scotland.