EU to help fund £2m organic food campaign
Marketing WeekThe Organic Trade Board has had its application for EU funding to run a £2m awareness-building campaign approved, and will begin activity later this year.
Month: July 2010
Watchdog to investigate abortion service ads
Marketing WeekThe UK’s first television advertisement for an abortion service provider is to be formally investigated by the Advertising Standards Authority (ASA) after attracting more than 1,000 complaints.
Total Film revamps to boost appeal among cinema-goers
Rosie BakerTitle aims to draw more readers and advertisers through design and content rethink.
Research shows online voucher use has doubled
Marketing WeekDigital coupons have doubled in popularity in the past year as consumers seek out the best value on the high street, according to research by Valassis.
Four letters of regret
Marketing WeekFive years after Dixons Group rebranded to DSGi, the company is retracting and going back to its former name (DSGi to revive Dixons Retail group brand, MarketingWeek.co.uk 24 June).
Gov’t cuts are just the start
Marketing WeekThe news that the Government plans to cut 75% of its websites in an attempt to save millions of pounds is an example of it trying to tackle a symptom of departmental inefficiency, rather than the source of the problem.
Tackling data privacy issues
Marketing WeekChris Combemale (Customer Data Trends, 24 June) offers good advice when he says “Brands must be open and transparent when they are seeking new customers”.
Your web comments
Marketing WeekThe story of Nokia’s board reshuffle sparked much debate on the Marketing Week website. The original story can be found at/ http://www.marketingweek.co.uk/Nokiareshuffle and here are some of your comments below:
McDonald’s celebrates its farms in latest TV ad
Joe FernandezMcDonald’s is unveiling its 2012 themed advertising campaign focusing on British farming, titled “That’s What Makes McDonald’s”.
Four Roses and Clash magazine go back to prohibition era
Rosie BakerClash magazine is teaming up with bourbon brand Four Roses to create a series of Speakeasy style summer music events.
Wall’s launches Bring it on Britain repositioning campaign
Pitch reporterWall’s is launching a new campaign positioning the brand as a producer of “British classics” such as pork pies and sausage rolls. The Bring it on Britain push is the first work for the brand by Saatchi & Saatchi after the agency won the account last year following a 2-way shoot out against the incumbent, Beattie McGuinness Bungay.
BBC 6 Music saved from closure
Pitch reporterThe BBC Trust has rejected the BBC’s plans to close the digital radio station 6 Music, as a “convincing case” has not been made for the station to be shut down.
Marketing team continues to grow at Nokia
Joe FernandezNokia is continuing to bolster its marketing team with the appointment of Charmaine Eggberry as its senior vice president of marketing with responsibility for Go-To-Market Operations (GTMO), as the handset manufacturer faces increased pressure from its smartphone rivals.
UKTV appoints Channel 4 to run ad sales
Joe FernandezUKTV has signed a ten-year exclusive advertising sales contract with Channel 4 Sales.
GMG gives finance chief top role
Branwell JohnsonGuardian Media Group (GMG) has confirmed the appointment of chief financial officer Andrew Miller as its new chief executive officer.