LOCOG hands 2012 outdoor contract to CBS
Rosie BakerCBS Outdoor is to handle the traditional and digital outdoor media account for the London 2012 Olympic Games.
Month: July 2010
Brands who can keep a promise rate highly with consumers
Marketing WeekThis year’s Promise Index shows how strong brands have fallen in consumers’ minds as a result of an underwhelming experience, delivering the message that it isn’t just a great product that people are looking for.
Creating social media strategies
Marketing WeekA recent ICM Research survey uncovered some alarming findings about companies’ abilities to implement robust, effective social media strategies. Matt Burn, managing director at ICM Research tells us more.
Britain’s Next Top Model capitalises on Elle “the body” Macpherson
Branwell JohnsonThe new series of TV show Britain’s Next Top Model will use Elle Macpherson as the focus of its marketing campaign.
MG Motor eyes expansion with new agency
Joe FernandezMG Motor has appointed DCH to help drive the expansion of its model range beyond the current TF sports car.
Week 31: Health, wealth and happiness
Marketing WeekThe summer season has done its job to raise the nation’s mood, particularly amongst middle-aged men. By Doug Edmonds, managing director of 2CV.
Unilever invests in Flora and Bertolli
Rosie BakerUnilever is support its Flora Pro-Activ and Bertolli olive oil spreads with a £5m marketing spend.
Facebook increases user control over privacy
Charlottle McElenyFacebook is increasing the amount of control users have over their data by asking them to give explicit permission for it to share data with third-parties.
Toyota crisis set to deepen after engine faults emerge
Joe FernandezToyota is facing another backlash after the automotive firm warned of a potential fault with the engines of about 270,000 cars it has sold worldwide.
Comparethemarket opens pitch for digital agencies
Charlottle McElenyComparethemarket has called a media and digital pitch as part of a review of its marketing strategy.
Gartmore brings in JP Morgan executive to head up marketing
Joe FernandezFund management firm Gartmore has appointed Charlotte Gibson as its head of marketing.
Gillette global marketing boss quits to join Staples
Pitch reporterOffice supplies retailer Staples has appointed Procter & Gamble-owned Gillette’s global marketing director Steven Fund to the newly created position of senior vice president of global brand marketing.
Sainsbury’s brings back Jamie Oliver for summer campaign
Rosie BakerSainsbury’s is launching its summer advertising campaign with a Jamie Oliver television spot.
Government launches online crowdsourcing initiative
Gina LovettDeputy PM Nick Clegg will this morning unveil the Coalition Government’s first significant online crowdsourcing initiative, aided by a raft of digital tools.
Time for data to join up to the social club?
David ReedA recent Data Strategy seminar, in association with RAPP, asked three experts to explain how to integrate data and touchpoints with the single customer view and deliver a coherent brand experience.