TBG becomes first UK agency to join Twitter ad trials
Charlottle McElenyTBG Digital is the first UK agency to be included in the trial of Twitter’s advertising platform.
Month: July 2010
British Gas profits up nearly 100%
Rosie BakerBritish Gas saw profits soar and customer numbers rise as Britain suffered the coldest winter on record.
Newspaper retail round up
Marketing WeekA roundup of the retail stories from the papers the past week… Halfords, Amazon, Miss Sixty, M&S, Aurora fashions.
Are mobile phones the next battlefield for retailers?
Rosie BakerDSGi, Asda and Tesco have all been making noises about their mobile network propositions recently. Is the field of telecoms the next big battleground for these retailers?
Local businesses turn to social commerce
Marketing WeekPeter Briffett, managing director of LivingSocial UK, sets out some guidelines for small, local businesses looking to harness the power of social commerce.
Garmin and City AM running partners
Jennifer WhiteheadGarmin, the satellite navigation brand, is targeting office workers with a campaign to get people running during their lunch hour.
COI digital budget on the rise
Russell ParsonsThe Central Office of Information (COI) will increasingly turn to digital media and the opportunities for “democratisation and accountability” digital channels bring to help deliver public information campaigns for less money.
Car brands turn to digital media to promote their latest models
Ronan ShieldsNissan, Seat and Skoda are rolling out digital campaigns as car marques ramp up online activity ahead of the seasonal launch of new models.
Coca-Cola aims to replicate US viral video success in UK
Charlottle McElenyCoca-Cola is launching a UK version of its Happiness Machine viral, hoping to replicate its success in the US.
Stuff you know, but don’t know you know
Marketing WeekIn the first of a series of leaders from guest columnists, Neil Perkin, former IPC director, marketing, digital and strategy and now running consultancy Only Dead Fish, speculates on how we can leverage the staggering amount of data now amassing. There’s a lot of big numbers flying around. Big numbers that reflect the momentous change […]
Viewpoint – Vikki Chowney, editor at Reputation Online
Marketing WeekThe internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies – Toyota being one of the latest examples – are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
Trading personalities: Toyota and Tiger Woods
Marketing WeekThe internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies – Toyota being one of the latest examples – are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
Case study: First Direct
Marketing WeekThe internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies – Toyota being one of the latest examples – are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
Lords to investigate TV ad regulations
Rosie BakerThe House of Lords is to launch an investigation into television advertising regulation including the issues surrounding the CRR restrictions imposed on ITV.
Nickelodeon theme park planned for Blackpool
Branwell JohnsonNickelodeon is to develop its branded visitor attraction in the UK in partnership with Pleasure Beach, Blackpool.