Phil Harvey, chairman of JPMH, comments on the importance of aligning retail brands to consumer values as the marketing industry experiences a step change in buyers’ behaviour and associated influencing factors.
The commercial repercussions of the betting scandal surrounding Pakistan’s cricket team could be felt for years to come.
Marketing services group Havas, owner of Euro RSCG, Arena, MPG UK and Archibald Ingall Stretton, has posted first half revenue growth of 4.2%, year on year.
Google’s Priority Inbox innovation for Gmail has implications for email marketing, say experts.
Watch the new Strongbow ad here.
Kelkoo, the online price comparison site, has appointed Chris Simpson into the new role of European marketing director.
BBC director-general Mark Thompson says that UK television will miss an “historic opportunity” to be a global force if the mixed funding model for programme production is not addressed.
MySpace has integrated a Facebook functionality to allow users to sync their status updates on the social networks.
Premier Foods is preparing a major advertising push for two new products – Batchelors Cup a Pasta and OXO Spag Bol Recipe Cubes – in a bid to drive sales and maintain its market leading position.
Consumer confidence has risen for the first time in six months according to research carried out by GfK NOP on behalf of the European Commission.
Young people are more receptive to direct marketing than their parents, according to a study.
Richard Lees, chairman of dbg, argues that the Wiki Leaks scandal in the US highlights the importance of data security
The music industry has spent the last ten years trying to slow the irrevocable decline in physical music sales by getting to grips with a new digital reality. It is now turning to direct marketing channels to secure its future. Record companies and music retailers have clambered to find ways to eke out revenue from […]
EBay is launching a campaign to promote its direct selling “Fashion Outlet” business and increase its share of the high-end fashion market.
Topshop has revealed that its three-year fashion partnership with model Kate Moss has come to an end.