ITV to introduce pay-TV channel

ITV is to unveil a pay-TV strategy to inject more cash into the business, which will include boosting its online services, according to reports.

It’s understood the broadcaster, under the leadership of new CEO Adam Crozier, will outline the changes tomorrow when it publishes its interim results.

The pay-TV strategy, part of Crozier’s five-year vision for the broadcaster, would affect the high-definition ITV2, ITV3 and ITV4 channels.

He’s also expected to announce a bigger programming budget, alongside improvements to its online offering.

It’is understood the strategy will include a shake-up at production arm ITV Studios and the launch of a standalone branded channel, which would be offered with others as part of a pay-TV package.

Fru Hazlitt, former Yahoo and Virgin Radio executive, joins the broadcaster today as MD of commercial and online, replacing Ben McOwen Wilson and Rupet Howell.

This story first appeared on newmediaage.co.uk

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