Sainsbury’s charges up for green scheme

Sainsbury’s has launched an eco-initiative to help customers recycle spare mobile phone chargers.


The supermarket its introducing recycle bins for the hard to recycle chargers at all its stores for four weeks throughout August.

The scheme is part of Sainsbury’s “Make a Difference Days” programme, which sees the chain tackle specific environmental issues at its stores.

It aims to collect 150,000 unused mobile phone chargers and prevent them going to landfill. If Sainsbury’s and its customers hit the target the supermarket claims it will increase recycling rates by 50%.

Neil Sachdev, Sainsbury’s property director, says: “By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill.

The initiative was suggested by Sainsbury’s staff as an addition to its existing mobile phone and sat-nav recycling scheme and created in partnership with We Are What We Do, the organisation that created the I Am Not A Plastic Bag camapaign Sainsbury’s in 2007.

An in store communications camapaign has been developed by We Are What We Do, as well as a campaign website on which customers can see how the collection is progressing.

There are an estimated 20 million unused old chargers in homes across the UK and one million new chargers coming into use each year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here