Carphone Warehouse launches cross-platform music service

Carphone Warehouse has struck deals with major and independent record labels to launch its first multi-platform music service.

Alexandra Burke
Alexandra Burke

The service, Music Anywhere, accesses a user’s music library on their PCs and syncs the most popular tracks to their phones.

It costs £29.99 a year and is compatible with iPhones, BlackBerries and some Android devices. The service will be offered free to Carphone Warehouse subscribers who purchase Samsung’s Europa smartphone.

Tom Guy, group head of digital services at Carphone Warehouse, said, “Music Anywhere lets you listen to music wherever you are, through any computer or by downloading the mobile app.”

The service has 6m tracks and provides operators with analytics on which of their artists are most popular with Music Anywhere subscribers.

Carphone Warehouse has secured the backing of the record industry’s four major record labels – EMI, Sony, Universal and Warner – and partnered with content streaming company Catch Media to launch the service.

Geoff Taylor, CEO of music industry body the BPI, said, “We strongly support record labels’ positive approach to licensing a huge range of innovative legal music services.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here