BBDO scoops £12m J&J global ad account

Johnson & Johnson has awarded BBDO the £12m global advertising business for its range of baby products, following a competitive pitch.

The company called the review after a global realignment of its advertising arrangements in May.

Rival JWT also pitched for the account, after it handed WPP sister agency Ogilvy the account for Huggies disposable nappies, leaving it free to work with Johnson & Johnson, on brands such as Johnson’s Baby Lotion and Johnson’s Baby Wipes.

The ad account includes all above-the-line advertising and digital advertising for the baby care division. Lowe and Profero are the incumbents on the account, who also contested for the business.

The win comes as Johnson & Johnson begins a review of its global media planning and buying accunts, worth an estimated $3bn (£1.9bn). Incumbents on these accounts include Carat, Mediabrands and OMD. The company is also running a pitch to create a global digital roster list.

This story first appeared on pitch

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here