Britvic unveils J20 live TV ad

Soft drinks supplier Britvic is running a live TV spot throughout August to drive awareness of its J2O pub quiz campaign, which aims to increase footfall and dwell-time in pubs.

Britvic campaign

The £1m campaign was created by Bartle Bogle Hegarty and will first air this week on Channel 4 during the Big Brother eviction programme.

Britvic will air two ads during the programme, featuring the ’Tangled Thread’ round from the J2O Pub Quiz.

The first ad will ask viewers a question, which will direct them to the online quiz on the J2O website.

This will be followed up by a second ad, which will reveal the competition’s winner live on TV. The winner will receive a trip abroad for them and their friends.

Britivic claims that its J20 Pub Quiz campaign, which launched in March, has been very successful. A survey of landlords participating in the campaign found 40% of landords saw an increase in footfall and 15% have recorded an uplift in sales.

The launch of the campaign has coincided with the Fifa World Cup, a notoriously busy time for publicans.

J2O brand manager George Cobb says: “We’ve had a fantastic response from the on-trade since we launched the J2O Pub Quiz earlier this year and have so far had nearly 8,000 outlets sign up to receiving their starter pack. Increasing footfall and dwell time in pubs is one of the holy grails for publicans and the activity has certainly had a huge impact and brought people into pubs that wouldn’t have thought the typical pub quiz was for them.”

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here