Volvo emphasises cars’ beauty with global campaign

Watch the new Volvo campaign here

Volvo launches a global TV ad campaign this week that marks a shift in brand strategy, with the aim of creating an air of style and excitement around the cars.

The campaign was created by SapientNitro and hopes to get across the message of what it is like to be seduced by ’the beauty of Volvo’s design for the first time’.

SapientNitro’s joint executive creative directors, James Burchill and Nancy Hartley, conceived the campaign.

The ad was shot and produced in Australia and showcases the Volvo C30 coupe, C70 convertible, XC60 cross-over and XC90.

SapientNitro’s Sydney managing director Stuart Poignand says: “The work represents another step in the evolution of the Volvo brand. It works to highlight the true head turning style and desirability of Volvo cars”.

Volvo says the TV ads will be supported by a two-year integrated campaign, which will be rolled out online, via sponsorship, and in dealership channels.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here