Digital radio listening increases 17%

Rajars: The share of people listening to radio via digital platforms has increased 17% in the last year to 24.6%, according to the latest RAJAR figures.

The share of people listening to radio via DAB, digital television or the internet increased from 21.1% in Q2 2009 to 24.6% in Q2 2010.

The share of those listening to the radio via the internet is now 2.9%, up 33% on the previous year. The number of people listening via DAB rose 20% year on year and the number of people listening via their digital TVs rose 12% in the past year.

The number of hours that people spent listening to the radio via digital platforms also increased year on year, rising 17% from 217m hours in Q2 2009 to 253m hours in Q2 2010.

According to RAJAR, listening via mobile was steady in Q2 2010 with 12.5% of all adults listening to the radio from their phones. For those aged 15-24 the figure rose to 29.8%.

This story first appeared on newmediaage.co.uk

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