Caroline Osborne was formerly senior insight consultant at supermarket chain Morrisons.
At GfK Osborne will be tasked with growing GfK’s UK retail business and enhancing the company’s shopper insight, customer satisfaction, segmentation and U&A credentials.
GfK says she brings strong client-side credentials in retail and a wide range of consumer research experience.
Previously she has held managerial positions in customer insight at Sainsbury’s and health and beauty retailer Superdrug.
Pam Armstrong, managing director of GfK Consumer Products & Retail, said: “Caroline is an excellent fit for GfK’s wider retail strategy. Her wealth of industry experience in the retail markets combined with her shopper insight credentials will be of enormous benefit to our clients and puts us in a strong position to continue growing this side of our business.”
Separately, fast.MAP, Insight Partner of the Direct Marketing Association and Research Champion of the Institute of Fundraising has appointed Rafal Gajdamowicz as a director.