The team restructure has been overseen by VP & group marketing director Polly Cochrane, The former Channel 4 marketing director joined Warner Bros last year.
It has been devised to deliver an integrated approach to marketing Warner Bros’ entertainment content through its many different life-cycles from cinema release to home entertainment, games and other channels.
The new team includes former Universal Pictures UK film marketing manager Kezia Toner, who joins as Film Marketing Manager, reporting to Ashley Wirasinha, director of marketing, Warner Bros. Pictures International UK and Sarah Bird, Director of Marketing, Warner Home Video UK. The role is responsible for the strategic planning, delivery and evaluation of titles in the theatrical, home video and digital windows.
Nihal de Silva joins as digital marketing manager, reporting to Danni Murray, director of media & marketing partnerships. De Silva previously worked at IGN Entertainment on Direct2Drive, a digital download service, and at Sony Pictures Television as EMEA marketing manager for new platforms.
At Warner Bros. UK, his responsibilities will include advising the cross-divisional marketing team on new trends and media opportunities across both emerging and traditional media platforms.
Tom Gunn, previously of Walt Disney retail promotions, has been appointed marketing manager, Warner Bros. consumer products UK, reporting to general manager, Paul Bufton. He will be responsible for working with key retailers and licensees to grow the profile and revenues of Warner Bros.’ brands and franchises in the UK.
Two new retail promotion manager roles have also been filled by P&G market and strategy planning manager Rafael Rozenson and Sara Florence, who previously worked at Big W – Woolworths Group. Both will report to Emma Chicken, marketing controller catalogue, Warner Home Video UK & Eire and focus on the commercial exploitation of the company’s film catalogue across key retailers such as Asda, HMV, Play, Amazon and Blockbuster.
Cochrane says: “With these new roles filled, we now have the organisation in place to fully maximise the profitability and long term value of our brands.”
Forthcoming Warner Bros films include Harry Potter and the Deathly Hallowshttp://www.marketingweek.co.uk/searchResults.aspx?qsearch=1&qkeyword=warner+bros&x=30&y=9 and Cats & Dogs: The Revenge of Kitty Galore. A raft of brand tie-ins has been lined up for the latter.