Cosmo unveils 3D special edition cover

Cosmopolitan has partnered with shampoo brand Pantene to launch a collectors’ edition with a 3D cover.

The cover of its September issue features Cat Deeley, the face of Pantene Pro-V Aqua Light, the haircare range launched by Unilever last month.

When the cover is tilted, it reveals Deeley “swishing” her hair to mirror the “Make a Swisssh” campaign launched to support the new range.

There are 50,000 copies of the special edition issue available exclusively in Tesco from today (9 August).

Customers will also receive a free travel-sized Pantene Pro-V Aqua Light shampoo and conditioner and a £1 voucher which can be redeemed against any other product in the rest of the range.

The campaign is supported within the magazine via a three-page promotion and a double-page feature within Cosmo’s “Beauty Bible” section featuring Cat Deeley’s “Confidence Confessions”.

The campaign will also feature on Cosmopolitan’s website and there will be competitions and events in Boots stores nationwide.

Last Week, marketing Week revealed that Cosmopolitan is launching a free offshoot magazine called Cosmo on Campus aimed at students to generate new readers for the magazine.

Justine Southall, Cosmopolitan publishing director, says: “Cosmopolitan is focused on long-term innovation. As such, we’re always looking for fun and creative ways to engage our readers and work with clients. Our lenticular cover has enabled us to do this perfectly by bringing Pantene’s campaign to life and providing real standout on the newsstand.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here