Brand communications move to next multilevel
Web-based technology has added spice to the mix of marketing channels, as brands get a taste for direct engagement with their consumers.
Web-based technology has added spice to the mix of marketing channels, as brands get a taste for direct engagement with their consumers.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.