Three brands that failed to make an impact second time around

Explore three brands that failed to make an impact second time around.

1 Nova magazine:

Women’s magazine published by the then Mirror Group between 1965 and 1975 that tackled serious issues, as well as fashion. It was revived in 2000 by IPC at a time when the women’s magazine sector was becoming increasingly crowded. It folded again in June the following year.

2 Nestlé Texan bar:

A chewy nougat bar manufactured in the Seventies and Eighties. It was brought back for a short period in 2005 following a wave of confectionery-related nostalgia.


An iconic fashion store during the Sixties and Seventies that was founded by designer Barbara Hulanicki, but fell into financial difficulties. Dorothy Perkins and Dennis Day bought 75% of it, but after disagreements with the board over creative control Hulanicki left the company and in 1975 BIBA shut down. The brand was sold to a consortium that opened a store in 1978, but it closed less than two years later. The BIBA label was relaunched again in May 2006 under designer Bella Freud, but ceased production after just two collections.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here