Colgate builds music links via competition on MySpace

Colgate has launched a campaign on MySpace for its Colgate Max Fresh brand to reach a younger audience and form an association with music.

The campaign centres around a competition for MySpace members to win the chance to be a presenter at the Q Awards and a spot on 4Music. The MySpace page will act as the hub for the campaign, where people can upload videos of themselves as their entry to the competition.

The company has also signed up music blogger Gill Mills, who writes the Best of MySpace blog, to provide content for the page until the end of the campaign in November.

The campaign, by media agency MEC Access and MEC Interaction, will be promoted in paid ads on MySpace, including home-page takeovers and ads on Bauer web properties such as Q and Kiss.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here