Jaguar Land Rover to sponsor England 2018 bid

Jaguar Land Rover has signed up as an “Official Supporter” of England’s 2018 Football World Cup bid.

The agreement sees the two British brands, Jaguar and Land Rover, provide vehicles to help England’s bid to host the World Cup.

As the official car supplier to the bid, Jaguar Land Rover will be supplying four Range Rovers, one Discovery 4 and four Jaguar XJs for the FIFA inspections later this month.

Jaguar has also supplied two Jaguar XFs to assist the 2018 bid team with its domestic business transport.

Andy Anson, England 2018 World Cup Bid chief executive says: “Jaguar and Land Rover are premium British brands that are ideally suited to support our FIFA World CupTM bid.

At England 2018, we are committed to proving we have the qualities required to stage the world’s biggest tournament and to have the support of brands that are so recognisable across the entire globe is tremendous news.”

Jonathan Gregory, director of partnerships adds: “Jaguar Land Rover are a fantastic addition to our sponsor family, the brands are synonymous with design, quality and excellence. They are dedicated to providing first class vehicles for our bid and we are really looking forward to working with them.”

“In the Range Rover, Discovery 4, Jaguar XJ and XFs, the FIFA delegates will experience the very best of what Britain and Jaguar Land Rover has to offer. All Jaguar and Land Rovers are designed, engineered and manufactured in the UK and as such we are proud to be supporting the England 2018 World Cup bid,” says Geoff Cousins, managing director for Jaguar UK and John Edwards, managing director for Land Rover UK

Other bid partners include BT, Morrisons, Umbro, British Airways and Npower.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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