The campaign will be a first for M&C Saatchi, which won the £4m advertising business for MoS in May this year after the paper ended its 16-year old relationship with Bartle Bogle Hegarty.
The TV campaign features women savouring the magazine in different situations- in a park, while on holiday, in the bath.
Media planning and buying is through Starcom.
MoS awarded its ad account to M&C Saatchi following the arrival of Roland Agambar, who was appointed chief marketing officer at Associated and Daily Mail & General Trust regional business Northcliffe Media in January last year.
M&C Saatchi won the £35m Daily Mail advertising business in October 2009.
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