MoS magazine launches TV campaign

Mail on Sunday (MoS) is launching a televison advertisement for its free magazine You, as it attempts to raise awareness of the women’s title.

The campaign will be a first for M&C Saatchi, which won the £4m advertising business for MoS in May this year after the paper ended its 16-year old relationship with Bartle Bogle Hegarty.

The TV campaign features women savouring the magazine in different situations- in a park, while on holiday, in the bath.

Media planning and buying is through Starcom.

MoS awarded its ad account to M&C Saatchi following the arrival of Roland Agambar, who was appointed chief marketing officer at Associated and Daily Mail & General Trust regional business Northcliffe Media in January last year.

M&C Saatchi won the £35m Daily Mail advertising business in October 2009.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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