Vodafone in 360 app U-turn

Vodafone has backtracked following customer complaints about a software update that installed unwanted branded apps on Google Android handsets.

The mobile phone network faced a barrage of customer complaints after a software update for HTC Desire handsets automatically installed Vodafone 360 branded applications that could not be removed.

Customers were expecting the software update to be the latest update of the Google Android platform.

A Vodafone spokesperson says that following feedback from customers over the 360 Android 2.1 update it has “listened and adapted its approach”.

The network operator has now said that it will offer its Vodafone 360 app service as an optional download.

It will offer the Google Android update separately, and the new update will remove the 360 applications allowing customers to choose to download them.

Customers will be able to download the software in the next seven to 10 days.

Last month Vodafone announced it would not be launching further Vodafone 360-branded handsets in a plan to widen access to its app service to Vodafone customers on non-Vodafone branded handsets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here