Facebook confirms 150m mobile users

Facebook has confirmed it has more than 150m mobile users and issued a software update making it easier for developers to integrate Facebook into their Apple apps.

The update, called Facebook SDK for iOS, makes it easier for users to link content from iPhone apps to their Facebook profile to share with their friends.

In a blog post, Yujuan Bao, a Facebook mobile engineer, said, “With more than 150m people actively using Facebook from mobile devices, we have a commitment to not only developing our own mobile sites and apps but ensuring that developers can also build similar social experiences.”

He added that Facebook had been working with some of the biggest-selling games publishers on the App Store, such as Electronic Arts and Zynga, to improve integrating their products.

The software update comes weeks after Facebook issued a software development kit (SDK) for developers using the Google-owned Android platform.

Facebook recently appointed former Google engineer Erick Tseng as its head of mobile products and has been working towards introducing location-based status updates to its portfolio of products.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here