Lucozade nets Arsenal and Liverpool sponsorship deals

Lucozade Sport has consolidated its stranglehold on the English Premier League by announcing two new deals to supply its sports drink to Arsenal and Liverpool football teams.

The two teams, who drew 1-1 at Anfield yesterday (15 August) have selected Lucozade Sport as their official “Sports Nutrition Partner” for the next three seasons, giving the clubs access to Lucozade’s 26 nutritional products before and after match days.

The deals mean that Lucozade – the GSK-owned brand – is now the official sports drink supplier to 19 of the 20 Premier League teams. Last week, Lucozade announced a simmilar deal with Chelsea.

Lucozade was the offical supplier of Manchester United until the end of last season.

Sports sponsorship is a popular form of marketing fo big brands. Exclusive access to player photo shoots can be used in marketing campaigns, while match tickets can be used for corporate corporate hospitality. Pictures of players using a sponsor’s product are broadcast worldwide and can further boost a brand.

Vinai Venkatesham, head of global partnerships at Arsenal FC, says: “Working with Lucozade Sport means that Arsenal players have access to trusted sports nutrition that’s proven to make a difference. We are delighted to be working together for the next three years”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here