Vauxhall is unveiling a primetime television advertisement to promote its llifetime warranty on all its new cars.
The ad, which airs for the first time today (16 August) has been created by Deeper Blue and is narrated by actor Bill Nighy.
The ad aims to promote the Vauxhall Lifetime Warranty with the tagline: ’A warranty could now last a lifetime’, by taking an irreverent look back at Vauxhall’s past as the UK’s oldest surviving car brand.
Archive PR footage and TV ads, such as the flying Astras, have been cleverly woven together to illustrate the scope and depth of Vauxhall’s place in the hearts of millions of UK car buyers since it sold its first car in 1903. The ad majors on Vauxhall’s endless quest to bring innovation into the mainstream, with the Vauxhall Lifetime Warranty its most recent offering.
“This ad campaign is the first to focus purely on the Vauxhall brand, rather than a specific car line,” says Peter Hope, Vauxhall’s Marketing Director.
“This is apt, since the Vauxhall Lifetime Warranty applies to all our cars and illustrates our renewed commitment to provide the best customer service in the UK car market. We aim to make a step change in our customer satisfaction experience, and we’re well underway to achieving that goal.”
The TV ad will form part of a national campaign, covering print, online and social media.
The Vauxhall Lifetime Warranty applies to the first owner of any Vauxhall car registered after August 1, 2010. The warranty covers powertrain, steering and brake systems and electrical equipment throughout the life of the vehicle, up to a limit of 100,000 miles.
To maintain the Vauxhall Lifetime Warranty, owners simply need to visit a Vauxhall retailer annually for a free vehicle inspection.
Vauchall says a plan enabling second owners to purchase the warranty is currently under way and will be announced soon.
Last week, Kia Motors was forced to withdraw ads promoting a seven-year warranty because they brushed over a clause revealing the warranty became invalid once the car had travelled over 100,000 miles.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.