Produced by Paris-based The H Agency, the campaign directs consumers to a video-based microsite that allows them to choose from five very different, larger-than-life characters and to unleash their ’unique’ washing talents on the huge panoramic glass surface.
Jose Taco (a Mexican wrestler), Tania Bing (an American cheerleader), Diva Brown (an afro-sporting funkster), Chick’n (an oversized chicken) and The Master (an ace car washer in black suit and sunglasses) all do their best to sponge, wipe and spray the windscreen, while the viewer watches from the perspective of the driving seat.
The dedicated microsite www.citroen.co.uk/c3-car-wash also allows visitors to explore the New C3 range, book a test drive, view the online brochure and take a 360 degree tour around car.
Marc Raven, communications director at Citroën UK, says: “It’s distinctive, fun, memorable and brings a smile to your face – a fitting campaign to introduce yet more potential customers to the New Citroën C3.”
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.