Nokia’s Comes With Music to become part of Ovi

Nokia is to drop its Comes With Music Service and instead make it part of Ovi under the name Ovi Music.

It sent an email to Comes With Music customers this week informing them that in the UK the service will now be part of the Ovi brand.

Nokia also said the service will be easier to use as it has been redesigned to fit with the Ovi branding.

Comes With Music launched in October 2008, enabling those with a relevant handset to access unlimited music (nma.co.uk 3 October 2008).

Nokia supported the launch with one of its biggest marketing campaigns (nma 30 October 2008). Despite significant investment, the service isn’t thought to have done as well as the handset manufacturer hoped. Nokia hasn’t released subscriber numbers but music consultancy MusicAlly estimated that just 107,000 Comes With Music handsets had been sold globally in its first year and just over 30,000 in the UK.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here