TNT Post ramps up data services

TNT Post is expanding the range of data services it offers to direct marketers as the postal company looks to take on rival Royal Mail.

The UK’s second largest postal company is launching adMail to promote “best practice in data management” through suppression of customer and prospect data against consumer and business data files.

It claims the service will: “help increase the return on investment for marketers of promotional direct mail”.

The launch of adMail follows a raft of data insight tools and price-based initiatives launched by Royal Mail in the past year, all designed to drive the use of mail and arrest declining volumes.

Nick Wells, chief executive of TNT Post UK, says: “adMail offers the direct mail sector a new, cost-effective and efficient service that meets the needs of marketers in the current economic climate.

“By introducing a reduced cost service for promotional direct mailings, we aim to provide real value to customer.”

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