Chime boosted by new business

Chime Communications, the marketing services group which owns Compare The Meerkat creators VCCP, has posted a better than expected results for the first-half, boosted by an uplift in new business.

Pre-tax profit across the group was up 39% to £12.3m in the six months to 30 June, compared with £8.9m a year ago.

The group says it has won 658 pitches representing £19.4m of new business during the period adding Roche, Unilever and Nintendo to its client list. Chime claims this reflects the best first-half new business performance in the company’s history.

Operating income was up 22% to £71.1m.

The group says it is “confident” about the full year and plans to more than double profits within the next four years.

Its PR business Pelham Bell Pottinger increased is revenue by 5% and operating profit was up 17%.

While revenue at its marketing and advertising business grew 17%, its profits suffered (down 14%) as the group increased its resources and digital capabilities to handle new business wins.

Lord Bell, chairman of Chime Communications, says: “Chime is the success story of the marcoms industry over the last few years.

“All this while the economies of the UK and developed world have suffered the credit crunch, the recession, the Euro crisis and many other problems; and the marcoms sector declined with the vast majority of our competitors reporting a fall in profits. We are delighted with the group’s performance and are confident the success story will continue for the full year and beyond.”

Earlier this week, WPP, the world’s largest advertising company and owner of JWT, Grey and Ogilvy Advertising, reported a 2.5% increase in first-half revenue as advertisers in the US and UK increased spending.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here