Tesco puts click and collect model to the test

Tesco’s launch of the nation’s first drive-thru supermarket service will give the retailer the edge in the online grocery business, according to a leading retail analyst.

Tesco
Tesco: Extending delivery options for online customers

The supermarket is targeting customers that are too busy to visit a store or wait for online grocery orders to be delivered.

The “click and collect” service means that customers can order their shopping online and select a two-hour collection slot to pick it up at the supermarket.

It is being trialled at Tesco’s Baldock Extra store in Hertfordshire and may be rolled out and become a permanent service

Simon Chinn, retail consultant at Verdict, says the trial illustrates Tesco’s willingness to try new retail concepts and techniques that have proved successful in other parts of the world.

“There is also significant potential for Tesco to extend the service to its dotcom-only stores that handle online orders. A similar model was pioneered by Auchan’s Chronodrive in France.

“Tesco could create pick-up areas at these dotcom distribution warehouses to allow customers to collect their online grocery orders from these locations.”

Tesco says the service will benefit families and young professionals.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here