Turner Broadcasting overhauls EMEA sales offering
Turner Media Innovations, the sales arm of Turner Broadcasting, has restructured to offer clients pan-regional advertising solutions.
The broadcaster has promoted Simon Cox, vice president of Turner Media Innovations, to a new EMEA role. He takes responsibility for driving pan-regional commercial deals and enabling advertisers to leverage campaigns in established and emerging markets across the territories.
He will be working with Turner Broadcasting’s European ad sales teams to generate new revenue streams in the realm of digital, programming, licensing, retail and creative.
Turner Broadcasting’s entertainment portfolio includes Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies), TruTV, TNT and Adult Swim
The shake up also sees Adam Eagle steps up to become head of sponsorship and promotions across EMEA. Eagle and his team will offer both creative and strategic planning for pan-regional advertisers.
Cox now reports into Casey Harwood, senior vice president Turner Broadcasting Europe.
Andrew Mallandaine, UK sales director, will take over the UK-specific ad sales responsibilities, reporting to Pete Flamman, SVP and GM, Northern Europe.
Harwoodsays: “Turner has built up its EMEA business focusing on individual localised markets. This will continue to form the backbone of our business, but there remains a significant opportunity to exploit our combined EMEA portfolio, and building on the investments we have made in growing new areas of the business, including licensing and merchandising, digital, consumer research, and non linear, non traditional distribution of branded channels.”
