Eurostar launches crowdsourced reviews site

Eurostar has launched a social media platform that aggregates customer reviews and experiences about European destinations.

The site, europebyeurostar.com, asks people to share their top tips about European cities and favourite places at destinations accessed by Eurostar, such as Amsterdam, Brussels or Paris.

Visitors can read the tips and narrow them down by either city or type of activity, such as food & drink or fashion & beauty.They can also select tips from a Google Map, which plots the latest submissions.

The campaign was created by social media agency We Are Social and forms part of a wider campaign around the tagline ’Exploring is beautiful’. The site also includes a blog, which helps to curate the latest and best tips form the site.

Robin Grant, MD of We Are Social, said, “Travel is about experience, conversation and sharing, which are the key elements of social media. Eurostar understands that by reaching out to the public it can help build a wealth of knowledge. We’ve tried to ensure anyone planning a trip around Europe can take advantage of what other people have learned.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here