Independent and Evening Standard recruit digital chief

Former News International digital strategist Zach Leonard has been appointed MD of digital for The Independent and London Evening Standard.

He will work across both titles, currently run separately, reporting to Andrew Mullins, MD of Evening Standard Limited and Independent Print, when he takes up his role on 1 September.

Leonard’s appointment follows the departure last week of The Independent’s digital MD Bill Swanson, who left to join a digital media boutique investment firm.

According to reports, Leonard will look at opportunities to build synergies across The Independent and London Evening Standard, with a focus on leveraging the latter’s local brand and presence across mobile and portable devices

Having worked on the commercial development of Times Online and on’s first paid content model, he will also look at opportunities for introducing subscription schemes.

In May, the London Evening Standard relaunched mobile apps on Apple, Android and BlackBerry devices, and announced Nokia S60 and Windows Mobile versions ( 24 May 2010).

Mullins is in the middle of a review of the two Lebedev-owned papers, with the findings, due next month, expected to lead to a restructuring.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here