Tic Tac teams up with The X Factor

Tic Tac is targeting young consumers with an on-pack promotion giving away tickets to The X Factor live shows and tour.

The partnership, negotiated by Bugle Communications, will run from 1 September  throughout The X Factor season.

Tic Tac will give away two pairs of tickets to the live shows each week as well as tickets to The X Factor Live Tour 2011, which will feature stars of the series.

The X factor partnership will be supported by an outdoor and digital campaign as part of Tic Tac’s £5 million marketing plan for 2010-2011.

The promotion will run across all four Tic Tac flavours, Freshmint, Lime & Orange, Spearmint, and the recently launched Cherry Passion.

Jana Gray, vice-president of UK sponsorship at FremantleMedia Enterprises, says: “Tic Tac is a new partner for us on The X Factor and we’re delighted to be working with them. The iconic brand is very much in line with The X Factor and their campaign will bring even more fans closer to the show.”

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