BT names David James as marketing chief

BT has confirmed David James in the role of marketing director, consumer.

He has acted in the role since Matthew Dearden left the telecoms company last month.

James is currently director of customer insight and intelligence and BT plans to axe that title. He will lead both teams in his new role and the appointment is effective immediately.

John Petter, managing director, consumer, BT Retail says:”David has amply demonstrated the gravitas, drive and thought leadership the role requires. I am personally thrilled for David, not least because his rapid rise reinforces our strategy to develop talent in the business and to promote from within wherever possible.”

BT has just rolled out the latest advertising campaign in its Adam and Jane storyline. The latest development in the saga of the couple was decided by a public vote.

Dearden left to join Clear Channel Outdoor as CEO. He outlined the challenges facing BT in a final interview carried by Marketing Week that you can find here

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here