Glasson, who oversaw the merger with US-based agency HSR last year, will serve as chairman for a transitional period at the integrated agency.
The agency recently completed a study of agency effectiveness that included in-depth interviews with 50 top marketers surveys issued to 250 marketers. Top line results were revealed by Marketing Week in its feature on the future of the agency model.
The merger of Gyro and HSR in April last year created an entity with 17 offices in nine countries across Europe, North America and the Middle East. The company has signaled further expansion into Brazil, Russia, India and China.
GyroHSR’s clients include American Express, Audi, Hewlett-Packard, Shell, Sony, T-Mobile and Virgin Atlantic.