Retailers cut prices for bank holiday weekend

Retailers are preparing to slash prices for the Bank Holiday weekend despite a survey revealing that prices on the high street are rising at the fastest rate in decades.

The latest Confederation of British Industry (CBI) survey reveals that two thirds of retailers say prices are up on a year ago, whole only 9% say prices are down, the fastest pace of price increases since February 1992.

As the August Bank Holiday weekend approaches, retailers are looking to cash in on the extra shopping day and attract consumers with special offers and discounts.

Department store chain Debenhams is offering up to 70% off and additional “exclusive home offers” throughout the long weekend.

Supermarkets Sainsbury’s and Tesco are going head to head with electricals retailers Currys and Comet with savings on branded consumer electronics including flat screen televisions, audio equipment and sat-navs.

Car marque Citroën has launched a press campaign using the strap line “A+B=C3” offering “solutions you can bank on” across the August weekend including a £500 Citroën gift card and a £2,000 “welcome reward” discount on purchases of selected Picasso C3 models throughout the weekend.

Other retailers launching press campaigns ahead of the Bank Holiday weekend include Argos, Toys R Us, Carpetright, DFS, Asda and B&Q.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here