Nokia’s Comes With Music to become part of Ovi
Charlottle McElenyNokia is to drop its Comes With Music Service and instead make it part of Ovi under the name Ovi Music.
Month: August 2010
Spurs nets Investec as second shirt sponsor
Russell ParsonsTottenham Hotspur Football Club has signed its second shirt sponsorship deal in as many months with investment bank Investec.
Asda slashes fuel in cost cutting drive
Rosie BakerAsda has slashed fuel prices in the latest of a slew of cost cutting measures to ease customers’ shopping bills in the face of rising commodity costs.
Citroën unveils humorous digital marketing campaign
Joe FernandezCitroën has launched a humorous digital marketing campaign called “Wash Me If You Can” which revolves around the C3’ Zenith windscreen.
Yahoo presents Premier League highlights
Ronan ShieldsHighlights of the Barclays Premier League are available on the Yahoo portal from today, with brands such as Adidas, BT and Heineken among the first to run ads alongside the content.
Peperami to reveal its first crowd sourced ad
Rosie BakerUnilever is poised to launch the first crowd sourced advert for its Peperami brand.
The marketing challenge facing the Liberal Democrats
Russell ParsonsThe Liberal Democrats are struggling in the polls now that that they have lost their “challenger” brand status but must continue to highlight their policy differences as well as their successes in Government if they are to stop their brand being diluted, according to political marketing experts. One hundred days on from the formation of […]
Lucozade nets Arsenal and Liverpool sponsorship deals
Nick HuberLucozade Sport has consolidated its stranglehold on the English Premier League by announcing two new deals to supply its sports drink to Arsenal and Liverpool football teams.
Times Online visitors almost halve since paywall introduction
Gina LovettThe number of visitors to Times Online has almost halved since the introduction of the paywall, according to ComScore’s latest figures for newspaper traffic during July.
Britivic challenges consumers with touchscreen-game vending machines
Nick HuberConsumers can test their mental agility on touchscreen vending machines owned by Britivic that reward consumers with a free soft drink.
Michelin unveils next phase of UK ad campaign
Joe FernandezMichelin is to launch the second phase of its UK advertising campaign with a safety messaged ad showing the Michelin Man saving animals from becoming roadkill.
EDF Energy shakes up marketing team
Rosie BakerEDF Energy has promoted head of brand Martin Stead to marketing director as part of a wider shake up of its marketing department.
Guinness readies sports-themed campaign
Russell ParsonsDiageo is continuing with its attempt to position the Guinness brand as the drink of choice when watching sport with a fresh £3m push to drives sales during live matches.
Chicago Town grabs slice of X Factor excitement
Nick HuberChicago Town pizza is hoping to increase its share of UK freezer compartments by becoming a licensee of The X Factor when the new series of the hit TV show begins on Saturday (August 21).
Vauxhall unveils compilation ad for lifetime warranty scheme
Joe FernandezWatch the latest Vauxhall campaign here.