The marketing industry has a number of reasons to be cheerful. The world’s largest advertising company has spoken of a rapid rebound in US and UK advertising spending, while other global marketing service companies have announced better-than-expected results, providing evidence of recovery from a bruising recession. WPP, the world’s largest advertising company and owner of […]
Diageo is said to be ready to back banning the sale of alcohol below cost.
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McDonald’s has demonstrated that it values the worth of its marketers. The fast food chain has promoted its marketing chief for the UK and northern Europe to chief executive for the same region. At the same time, Steven Easterbrook has swapped his chief executive role for the newly creative title of global chief brand officer, […]
Full-length movies are available on YouTube in the UK for the first time following a deal between Google and Blinkbox.
LoveFilm has upped its online movie streaming service following a deal with MGM, which will bring movies including The Graduate and Quantum of Solace to its online player.
Toyota is facing another customer backlash after the Japanese car maker announced another recall involving more than one million cars in the US with potentially faulty engine control systems.
BT has confirmed David James in the role of marketing director, consumer.
Aegis says it is optimistic about the short-term outlook after seeing signs of a “rebound” in the advertising and market research sectors.
Retailers are preparing to slash prices for the Bank Holiday weekend despite a survey revealing that prices on the high street are rising at the fastest rate in decades.
GyroHSR CEO Richard Glasson is to step down and be replaced by Christoph Becker.
A Catholic lobbying group is targeting Pope Benedict XVI with a bus campaign calling for the ordination of women priests during his visit to London next month.
HMV is partnering with fashion brands Lee and Boxfresh to launch its first foray into fashion retail.
New Media Age’s Charlotte McEleny explains that Facebook’s move into location-based services could be a huge opportunity for brands, but only when it’s integrated into its other features.
Foursquare is the new darling of the social media scene with the inventor of this platform being lauded as the new king of social media. Judith Lewis, digital expert and head of search at earned media consultancy Beyond, explains more. The problem with most social media is that it is difficult and time-consuming to market […]