Diageo GB chief promises fresh brand push
Russell ParsonsDiageo have vowed to “invest strongly” in flagship brands such as Guinness, Smirnoff and Baileys in the UK to build on the 5% sales increase reported last year.
Month: August 2010
Mail Online only newspaper site to increase daily browsers in July
Gina LovettMail Online has again increased its average daily unique browsers and held its place as the most popular newspaper online, according to ABCE figures for July.
Nigel Mansell to co-star in latest moneysupermarket ad
Matthew ChapmanWatch the latest moneysupermarket ad here.
Diageo hails Guinness marketing as GB sales rise
Russell ParsonsDiageo says high-profile marketing campaigns for its Guinness and Baileys brands helped lift sales by 9% in the UK last year.
Cheryl Cole drives X Factor popularity, says research
Branwell JohnsonCheryl Cole’s star wattage is one of the key drivers for the success of ITV’s The X Factor, according to Millward Brown celebrity research.
Co-op reports ‘good progress’ despite tough economy
Rosie BakerThe Co-operative Group claims it is making good progress with the integration of Somerfield and Britannia despite reporting a 30% fall in pre-tax profit following the acquisitions.
Eurostar launches crowdsourced reviews site
Charlottle McElenyEurostar has launched a social media platform that aggregates customer reviews and experiences about European destinations.
M&S plans more commerce- enabled online video shows
Jessica DaviesMarks & Spencer is putting video at the core of its online marketing strategy following the launch of its first online TV show, fronted by Myleene Klass, last week.
Experts say News of the World could get readers to pay
Gina LovettThe success of News of the World’s paid content will depend on the right payment system, tailoring the right content to the right user device, and the right social media integration, industry observers have said.
Independent and Evening Standard recruit digital chief
Gina LovettFormer News International digital strategist Zach Leonard has been appointed MD of digital for The Independent and London Evening Standard.
Tic Tac teams up with The X Factor
Rosie BakerTic Tac is targeting young consumers with an on-pack promotion giving away tickets to The X Factor live shows and tour.
Bundles of joy fail to connect with emotions
Michael BarnettBundled communications package providers could grab a larger slice of the £8bn-ayear market by making their services more engaging rather than basing their offer on price alone, according to new research.
Mark Ritson: Dial ‘m’ for murder of the mobile brands
Mark RitsonStudy a good bit of market research and it provides a veritable MBA in brand strategy. Last week, for example, uSwitch published the results from its May survey of 6,721 mobile phone users in the UK. The data presents some fascinating insights into the nature of brand extension and the dangers of supplying private label.
McDonald’s secures customer focus through chief marketer
Russell ParsonsIndustry experts say fast-food chain’s promotion of UK chief marketer Jill McDonald to CEO makes ’perfect sense’.
Market share drives RSA as it prepares fresh Aviva bid
Russell ParsonsInsurance giant considering next move after £5bn offer gets thumbs down.