Mars cuts sat-fats by 15%
Rosie BakerMars is reducing the saturated fat content of its chocolate bars as part of its ongoing strategy to improve the nutrition credentials of its products.
Mars is reducing the saturated fat content of its chocolate bars as part of its ongoing strategy to improve the nutrition credentials of its products.
Whilst the nation may not be feeling overly positive, the worrying declines of last week have ceased. By Doug Edmonds, managing director, 2CV.
Digital native, eco warrior or future sports star? Wendy Lanchin, planning and strategy director for The Marketing Store, reveals the results of a new study into the aspirations, beliefs and lives of over 1,000 children across Europe.
Paul Hudson, global marketing manager for Collinson Latitude, explains how membership schemes can add revenue, while being part of a brand’s customer retention and engagement strategy.
In a world of megabytes and megabits, consumers just want to know what they’re getting, and who can offer it in the best way. This week’s trends feature showcases consumer insights from market research firm Mintel. I have translated the research findings into what I feel are the most relevant hints for marketers, based on […]
Cadbury is poised to open the first of 50 branded high street cafés in October.
Suzuki is to recreate its current grafitti-themed TV ad for its Swift model at a live event at the Westfield Shopping Centre next week.
Watch the Lionel Richie ad here.
Firebox.com, the online gadget and gift retailer, has appointed its first head of marketing to lead the company’s growth.
Turner Media Innovations, the sales arm of Turner Broadcasting, has restructured to offer clients pan-regional advertising solutions.
Speaking to Marketing Week sister title Pitch, WPP boss Sir Martin Sorrell has dismissed supposed tensions between old media and new media saying that they are “increasingly being integrated” and believes the integration process will continue “over time”. Speaking exclusively to Pitch, his comments on the changing media landscape follow his company’s encouraging results for […]
Puma says Usain Bolt will play a “pivotal role” in its London 2012 marketing campaigns after signing the biggest ever sponsorship deal in athletics history with the runner.
Tesco is at it again, announcing this week that it has launched the nation’s first drive-thru grocery service. Is there anything that Tesco won’t try? This is the kind of initiative that splits opinion. There are those on one side that believe it’s a ludicrous idea that will never work while others know that it’s […]
A roundup of retail stories in the papers this week…Co-op, Woolworths, MFI, Asda, American Apparel
Nestlé’s marketing team faces further scrutiny after the relocation of its UK marketing director for its confectionery division.