Month: August 2010

A new definition of childhood?

Marketing Week

Digital native, eco warrior or future sports star? Wendy Lanchin, planning and strategy director for The Marketing Store, reveals the results of a new study into the aspirations, beliefs and lives of over 1,000 children across Europe.

Hot hints for marketing telecoms bundles to consumers

MaryLou Costa

In a world of megabytes and megabits, consumers just want to know what they’re getting, and who can offer it in the best way. This week’s trends feature showcases consumer insights from market research firm Mintel. I have translated the research findings into what I feel are the most relevant hints for marketers, based on […]

Sir Martin Sorrell speaks

Matthew Chapman

Speaking to Marketing Week sister title Pitch, WPP boss Sir Martin Sorrell has dismissed supposed tensions between old media and new media saying that they are “increasingly being integrated” and believes the integration process will continue “over time”. Speaking exclusively to Pitch, his comments on the changing media landscape follow his company’s encouraging results for […]

Is there anything Tesco won’t trial?

Rosie Baker

Tesco is at it again, announcing this week that it has launched the nation’s first drive-thru grocery service. Is there anything that Tesco won’t try? This is the kind of initiative that splits opinion. There are those on one side that believe it’s a ludicrous idea that will never work while others know that it’s […]